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Growth vs. Retention: Why Keeping Customers Is the Secret to Sustainable Profits

Growth vs. Retention: Why Keeping Customers Is the Secret to Sustainable Profits

Growth vs. Retention: Why Keeping Customers Is the Secret to Sustainable Profits

Growth is at the top of everyone's list, particularly for startups and new businesses. Companies invest heavily in customer acquisition...

Meetu Singh

Apr 112 min read

Attribution & Personalisation: The Power Pair Behind Meaningful Customer Experiences

Attribution & Personalisation: The Power Pair Behind Meaningful Customer Experiences

Attribution & Personalisation: The Power Pair Behind Meaningful Customer Experiences

In a digital world full of content and adverts, creating a personalised user experience is more essential and more difficult than ever....

Srajan Mishra

Apr 112 min read

Future-Proof Your Marketing with Unified Data

Future-Proof Your Marketing with Unified Data

Future-Proof Your Marketing with Unified Data

In a fast-paced, multi-platform world where customers expect instant, relevant communication, one of the greatest challenges for...

Meetu Singh

Apr 112 min read

3 Ways to Turn Ad Clicks Into Conversions With a Full-Funnel Strategy

3 Ways to Turn Ad Clicks Into Conversions With a Full-Funnel Strategy

3 Ways to Turn Ad Clicks Into Conversions With a Full-Funnel Strategy

Running ads is easy. Turning that traffic into real revenue? That’s where the real challenge lies. Performance marketing is great for...

Meetu singh

Apr 113 min read

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